More and more, in today's age, people are looking to social media sites like Facebook, Twitter, and Foursquare. Within the sports industry, I have already used many different social media outlets for my personal use. I get a lot of information from my followers and the people that I follow on Twitter as well as the friends I follow on Facebook. There are tons of amounts of information available for fans to be involved in.
As I have researched on the Internet about social media opportunities in the sports industry, I have found many opportunities for all sports fans and companies to become involved. Some ideas that I have seen and thought were good ideas to use social media sites are explained in this blog article. Add your thoughts as well and let's socialize.
One that I have seen is on Facebook, the Colts created a photo application. Basically, they posted photos that fans could get on and look for themselves and tag themselves in the photos to post onto their blogs. This could be elaborated on to allow those fans to post their experiences from the game. Maybe they could create a contest of those who had the best experience in that area of the arena.
Twitter also allows everyone to get the info for games and sports happenings. Twitter can create the opportunity for fans to become involved with sports in many ways. Players have their own twitter pages, fans can follow those players to get personal information about each of the players they are interested in. There are also some players and coaches that are working "raffles" so to speak to give away prizes. Twitter can also create ways to build relationships with fans and others. Becoming a fan of a sports celebrity on Twitter could provide ways the players and celebs can exchange information so to better understand one another. This could provide opportunities for fans to meet sports greats in person, they could work trivia on their players to win prizes, or they could post information on their players to be presented to the team or in the stadium.
Foursquare is also another social media site that I am learning right now, but it seems like there are many opportunities to promote sports businesses through this site. Foursquare allows you to "check in" to places and allow people to see where you are at certain times. With Starbucks (from a video that was watched through a class I am taking), they allowed followers to check in to Starbucks within a certain time period and, if they checked in, they would receive a promo item through email or other outlet. Sports could also use this to "check in" to certain venues for sporting events. From an article below, this could be done and posted within the stadium so fans could see themselves as they checked in, maybe on the big screen.
Here are the links used for some information and also links that provide more information to elaborate on some topics hit on in this blog. I hope you read my blog and give me your thoughts on social media and sports. Also, give me some of your ideas on how this will benefit the sports industry.
Links:
http://www.sportsnetworker.com/2010/11/12/incorporating-social-media-into-televised-sports/
http://www.coylemedia.com/2011/01/04/hello-social-media-meet-the-for-nfl-playoffs/
Here is also a video that explains a little bit how athletes are breaking into the social media aspect of sports and how it is changing the views of fans and followers as well as changing the face of media.
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